And it's especially difficult when you're living a full life as it is.
As a successful professional, you just don't have time for the 'hit and miss' approach to dating that you find at singles events or internet dating sites.
New services are popping up that specifically cater to this older market, such as Stitch, an app founded by Australian Andrew Dowling that targets those over 60.
While dating has changed irreversibly with the advent of new technology, it seems a few stereotypes live on.
And when it came to picking up the bill, only a quarter of women want men to pay the bill, while almost half of women want to split costs.
Women rated the importance of a date's finances higher than the men surveyed.
Cool Kiwi Webmail is New Zealand's own featured-packed premium private Webmail solution.A survey of 800 singletons looking for love revealed that it pays to be attentive, and avoid pushing too hard, if you want that first date to blossom into something more.Checking your phone constantly is the worst thing a woman can do on a first date, according to a survey of 800 Kiwis by dating website Find Someone.Aged in their late 30s, 40s, 50s and older, those in this group have often survived the breakdown of marriages and long term relationships, they usually have children and/or demanding careers, have the complications that come with middle age – children, houses, demanding careers – and little desire to be hooking up in bars at midnight.Instead, these people are taking to Tinder, or creating their own websites, looking for love and long-term relationships.