As theoretical physicist and popular science author Dr.
It features 24 hours of battery life and claims to be a 'mini-disco on the move'.
Hodge acknowledges that attraction is a strong criterion when romantically approaching prospective mates, and attempts to transfer this aspect of dating onto the website.
Greg Hodge said: "Beautiful is based on a fundamental principle of human nature, that being we all romantically want to be with someone we find attractive, it's Darwinism, it's millions of years of evolution".
The website has attracted considerable controversy in the media and much criticism since its inception due to its exclusive business model of only allowing perceived attractive men and women to join the dating community.
Managing Director of Beautiful People Greg Hodge states that people were tired of using mainstream online dating sites when looking for an attractive partner, since they allow anyone to join and have mediocre or non-existent filters for finding attractive people.