—–Web domain hucksters Go is undoubtedly more famous for their use of bold-faced sexual titillation during the Super Bowl more than any of their actual internet-related services.
They’ve proffered Danica Patrick, Jillian Michaels and several other toned and tanned female bodies in various states of undress as a way of enticing us to go to their site, see “uncensored” continuations of their ads, and maybe, while we are there, buy the domain rights for “IAm ALiving Stereotype.com” But Go Daddy’s latest Super Bowl Ad eschews the skin and instead, sets their sights on tapping two separate pleasure centers in the male brain: humor and fantasy. And some will simply shake their heads and mutter “lucky bastard …
Obviously, this speaks to the patriarchal hangover we still have in our society, even as progress is made.
Male “attractiveness” remains a prismatic quality that can be glimpsed and appreciated through looks, personality, power, humor, intelligence, and confidence (to name a few) while females are generally only deemed “attractive” if they have physical beauty.
So Sienna Miller is a lucky girl to be dating lanky lover Rhys Ifans.
Marry an ugly man and he will never tell you your bum looks big or turn his head to gawp at prettier women. Because he is so grateful that you even look in his direction. According to scientists at the University of Tennessee, if you choose a facially challenged male then you are going to have a happy life.
Can you imagine a consumer brand, or even a major media company, offering us the opposite scenario than the one in this commercial?According to Forbes in 2012, Southwest Airlines is the most desirable brand for women, yet could you imagine a scenario where they’d be bold enough to show us Channing Tatum mashing lips with Melissa Mc Carthy’s buck-toothed stunt double?As an advertising professional, I can’t even consider pitching it unless it was the very last idea and I was conceding the fact that the meeting would likely end seconds later, after a brief, palpable silence.Then celebrate because, while it may not seem like it on the surface, you are going to have a much happier life than the hapless woman who snapped up the Adonis lookalike.Ugly men, according to research published this week, are a safe bet when it comes to love.